I’m always a bit suspicious of people who claim to work in social media but can’t point to any real social media success or following of their own. That’s because to me social media is all about an ability to create and/or share the right content at the right time.
In the same way that other people get distracted by social media though, I sometimes find myself getting distracted away from it by work, life or just having other outlets for my creative output. However, this year I’ve been trying to get back into the game where my own social media presence has been concerned… and it’s been going pretty well so far. I decided to put together this little compilation after being featured in this article in The Scottish Sun for being the originator of #scottishsexpositions hashtag which went on to dominate the Twitter top trends for the whole UK.
The #angrywhiteproud hashtag was the dominant one of the evening, in response to Channel 4’s documentary Angry, White and Proud. My take on the notion of being proud to be white seemed to strike a chord with many:
This tweet went on to be featured by The Daily Star.
The previous tweet had been in response to a weightier issue but I was in a far more playful mood when I decided to get involved with the #FiveWordsToRuinAJobInterview hashtag. Again, I created a tweet that seemed to resonate with people. Hopefully not through the laughter of recognition though…
This Tweet went on to be featured by The Metro.
Of course, crafting a popular tweet isn’t always simple. Sometimes it can be as complex as assembling an item of flatpack furniture. A thought that I was able to put to use when getting onboard with this hashtag:
As well as tweeting from my own personal account, I also write most of the tweets emanating from the football account @ScotComFC (the rest coming from Michael Park and Owen McGuire). Being a Rangers fan, I wasn’t hugely impressed by the news that the Rangers manager, Kenny McDowall, had apparently been told that 5 players loaned to the club by Newcastle United must play if fit. Mike Ashley owns Newcastle United (and Sports Direct) and the deal seems to be tied to his stake in, loans to and general designs on Rangers.
This tweet captured a mood and was taken up by both Rangers fan in a spirit revolt and non-Rangers fans in schadenfreude. It summed up a ludicrous situation.
I wasn’t done with conspiracy theories either, a new one sparked in my mind when I discovered the #WhatIsLoveIn4Words hashtag.
By the next day, my mind had moved from love to sex… especially when I discovered the #BritishSexPositions hashtag and decided that it required a more Caledonian touch. I started the #ScottishSexPositions hashtag with this tweet then arrived back on the Twitter scene a few hours later to find it trending across the UK, having attracted tweets from the likes of Ian Rankin.
So, the next time somebody tells you that social media’s about scheduling and adverts, tell them it’s about content and seizing the moment.